THE 2022 AGENDA HIGHLIGHTS INCLUDE:
Session 1
New Initiatives to Promote E- Commerce Adoption & Development in Africa: Innovation in an era of Disruption
Disruptive innovations and changing consumer preferences – Global Trends; Enabling environment for intra-Africa E-commerce – What to expect from AfCFTA?; . Innovations in Growing your E commerce Footprint in Africa – The Technology Edge
Session 2
E-commerce Digital transformation Road Map
Preparing for the evolving new consumer behaviour; Delivering innovative digital experiences; Embracing the new omni world of the consumer – delivering a unified experience across all channels; Culture change- mindset change needed in digital transformation
Session 3
Best Practices in Delivering Customer Engagement & Customer Experience: Insights & Lessons from Key Companies
E-grocery – Digital blueprint for grocery marketplaces; Expanding D2C Business; Data Strategy & more case studies
Session 4
Innovations in Cross Border Digital Payments Platform: Building Trust & Keeping Customer Safe:
Mobile Payments & Digital Wallets – What works for Africa? ; Integrating alternative payment methods; Will the latest trend ‘Buy Now Pay Later’ works in Africa? Tailoring BNPL for Africa; Risk Management & Cyber Security
Session 5
Emergence of Mobile Apps: The Game Changer
Role of Super Apps in driving e-commerce in Africa; Promise of super apps for Stickiness & engagement; Fundamentals for E commerce; What business models would work in Africa’s eco-system? Strategic partnerships; Website to sell more – Deep Dive into Navigation Conversion Rates
Session 6
Delivering the Promise: Overcoming Challenges in E-commerce logistics & Innovations in Last Mile fulfilment
Tackling Cross Border Supply Chain Issues; Leveraging Technology to Improve the Last Mile Experience for the Customer; Streamlining your E-Commerce Operations: Strategies / Business Models for Order Fulfilment, Inventory Management & Shipping; Dealing with Unreliable Addresses; Tacking Return Logistics challenges
Session 7
Closing Panel: Women in E-commerce: Overcoming Challenges for Women Digital Entrepreneurs
Studies by the International Finance Corporation show that women could add over $14.5 billion to e-commerce markets in Africa between 2025 and 2030.