E-commerce in Africa has experienced exceptional growth. The number of online shoppers in Africa has increased by 18% annually since 2014, compared to the global average of 12% (UNCTAD 2018).
Statista predicts that between 2020 and 2025, African e-commerce will increase at a compound annual growth rate of 15.5%. If growth was to continue at the same rate through 2030, the total market size in Africa will reach $84 billion (Statista 2020)
Projections made by McKinsey Global Institute (MGI) suggest that by 2025, e-commerce could account for 10% of the entire retail sales in Africa’s largest economies; a value that is equivalent to $75 billion online sales per year.
Africa, home to the world’s youngest population and the fastest growing mobile telecommunications market, has rapidly embraced mobile technologies and the digital economy. Nigeria, South Africa, Egypt, Kenya, Morocco, Ghana, Rwanda have seen competitive growth in e-commerce. Many e-commerce start-ups have made incredible strides.
We invite you to join us at this inaugural Emerging Africa E-commerce & Last Mile Logistics Virtual Summit 2021 and find out how you can: optimise and monetise your e-commerce businesses; overcome infrastructural and logistical constraints; build trust and keep customers safe; develop collaboration and partnership with e-commerce platforms; and navigate successfully in scaling-up your online business.
FREE-TO-ATTEND for Retailers, Merchants, and Brands